DATA APPENDAGE
The direct marketing industry wastes millions of pounds each year using data that is inaccurate, incomplete or invalid. Much of this data is poorly gather and maintained.
- 13% of the UK public move home each year
- Over one million postcodes are recoded by the Royal Mail each year
- B2B data decays at 37.7% a year
- £18 million per year is wasted mailing the deceased
Not only is incorrect or ill-informed marketing contact grossly ineffective, but it may also be an offence not to undertake necessary data maintenance updating. Tele-markets that fail to comply with the TPS for example, which takes the form of monthly screening can face a £5,000 fine.
Allow us to take the hassle out of complex data bureau services and mitigate the risk on your behalf. The Eco Agency Network can you help you:
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Add telephone numbers to your data
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Add fax number
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Update Telephone number
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Add, enhance or correct addresses and postcodes
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Add email addresses to your data
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Screen for suppressed records
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Standardise and reformat your data
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Add titles and gender to your data
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